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Fine dining & Night Bites
When luxury meets tradition, something extraordinary happens — and that’s exactly what Flavio Briatore envisioned when he created Crazy Pizza. Far from being just another Italian restaurant, Crazy Pizza turned a simple dish into a global lifestyle statement — blending Italian heritage, showmanship, and elite social life under one roof.
From Monte Carlo to Dubai – The Birth of a Concept
The first Crazy Pizza opened in Monte Carlo, a place where the world’s elite meet to dine, drive supercars, and celebrate the art of la dolce vita. Briatore’s idea was bold yet simple: to elevate pizza to luxury status, creating a venue where taste meets glamour.
The brand quickly expanded to London, Rome, Porto Cervo, Milan, and Dubai, each location designed as a vibrant mix of Italian charm and international flair.
The Show That Became a Signature
At Crazy Pizza, dining isn’t just about eating it’s a show. Waiters spin pizza dough in the air to music, creating a performance that feels more like a party than a dinner.
Add in the sleek interiors — red leather booths, golden lighting, open kitchens — and you get a theatrical experience that keeps guests coming back not just for the food, but for the energy.
A Luxury Pizza Revolution
What makes Crazy Pizza truly unique is its premium simplicity.
The pizza dough is made without yeast, left to mature for 48 hours, and topped with the finest Italian ingredients — truffle, buffalo mozzarella, Parma ham aged 24 months.
The famous Tartufo Pizza, topped with generous black truffle shavings, has become an icon among celebrities and influencers — often shared across Instagram and TikTok as the “most luxurious pizza in the world.”
Where Fashion Meets Flavor
Crazy Pizza attracts a cosmopolitan crowd from F1 drivers and models to business tycoons and digital creators.
The playlist moves between deep house and Italian classics, while the staff embodies that signature mix of elegance and fun.
It’s no coincidence that each venue feels like a crossover between a restaurant, a lounge, and a fashion runway.
Beyond Food – The Briatore Brand Legacy
Flavio Briatore, known for transforming lifestyle concepts into global brands, applied the same vision behind Billionaire and Twiga: luxury with energy, exclusivity with accessibility.
Crazy Pizza is now part of a network of elite hospitality venues that celebrate Italian lifestyle worldwide always loud, lively, and unapologetically glamorous.
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